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Privacy policy

Welcome to We’ve put together this Privacy Policy to describe our collection, use and disclosure of information from users of our web portal (the “ portal Application”), our website(s) and any other services we offer (collectively the “Services”). When using any of our Services you consent to the collection, disclosure and other uses of your information described below. We’re constantly improving things at Searchmumbai®, and our Privacy Policy may be updated from time to time. We will not make important changes to the Privacy Policy without providing advance notice of those changes through our Services.

Information We Collect

  • Registration Information. If you sign up for a Searchmumbai® Account, we ask you to provide us with personal information, such as your name, username, password, photo and email address. We may also ask you to personalize your user experience with other information such as your location, nearest Landmark near your location etc. This information collectively is referred to as “Registration Information.” Some of this information, for example, your name and username, your address, your business details will be listed publicly on our Services, including in search results.
  • User IDs and Device IDs. When you register with the Searchmumbai®, we create a unique identification number associated with your listing at the web portal (“User ID”). If you have a Searchmumbai® Account, as a user, we will associate your User ID with your Registration Information.
  • Usage Information. We also collect information about how you use our Services, including how you view and interact with content and advertisements, the parts of our Services that you use, information you search for, content that you view, and actions you take such as uploading photos, uploading videos, flipping or liking content, posting comments.
  • Log Data. When you use our Services, we automatically record information about your usage (“Log Data”). This Log Data may include information such as your computer’s or mobile device’s Internet Protocol (“IP”) address, browser type, the webpage you were visiting before you came to our Site, pages of our Site that you visit, access times and dates and other statistics.
  • Information Regarding Your Social Networking Services (“SNSs”). As a Searchmumbai® user, you can interact with and use SNSs, such as Facebook, Google+, Twitter etc. To do so, Searchmumbai® may ask you for your account credentials (typically username and password) for an SNS. Searchmumbai® will retain those credentials, keep them private and use them to enable your access to the SNS. When you choose to access an SNS via the Services, Searchmumbai® may collect from the SNS your address, gender, user ID, list of friends and any information you’ve chosen to make public through the SNS. Depending on the SNS you choose to utilize via the Services and in accordance with the privacy settings you have set in your SNS account, you can post information to your SNS account via the Services, and information you have posted to an SNS will be available via the Services. For example, via the Searchmumbai® Application you can access and log in to your Facebook account by entering your Facebook account credentials through “Facebook” and interact with your Facebook account via Searchmumbai®. We encourage you to read the privacy policies and other statements of the SNSs you use. You can disable the connection between your Searchmumbai® Application and an SNS you’ve chosen to access at any time.
  • Surveys and Promotions. From time to time, we may provide you the opportunity to participate in surveys, contests or sweepstakes via our Services. If you participate, we may request certain additional information from you.

How We Use the Information We Collect

  • We use information we collect, including your Registration Information, User ID and Device ID, information from your use of our Services and SNSs and information from surveys and promotions to provide and improve our Services, develop new offerings and enhance and personalize your experience on Searchmumbai®, including the content and advertising that you see.
  • We may use your Registration Information to send you important messages regarding the Services, in relation to your business orders or otherwise, as well as marketing materials that we think may be of interest to you.

Disclosure of the Information We Collect

  • Information You Share. While you can use Searchmumbai® privately, we encourage you to share your interests, preferences and thoughts with others, and our Services are designed to enable that sharing. That means that in most cases, the actions you take on the Services, will be viewable by other users. When you create a Searchmumbai® Account, your username and photo, the content you like or include in a magazine or on any social networking site, and comments that you post will all be public by default.
  • With Your Consent. We may disclose any information we collect with third parties when we receive your consent to do so.
  • Non-Private or Non-Personal Information. We may disclose aggregated and non-personally identifiable information that we collect. Any such disclosure will not include non-public, personal information regarding individual users.
  • Services Providers. We may employ third parties to assist us in providing and improving the Services (e.g., without limitation, maintenance, database management and web analytics companies). If these third parties receive non-public, personal information about you, they will be obligated not to disclose or use it for any purpose other than to perform tasks on our behalf.
  • Compliance with Laws and Law Enforcement. Searchmumbai® co-operates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Searchmumbai® or a third party, to protect the safety of the public or any person or to prevent or restrict what we consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity.
  • Business Transfers. Searchmumbai® may sell, transfer or otherwise share some or all of its assets, including the information identified in this Privacy Policy, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.


Subject to the privacy settings you have set in your SNS account, through the Services you can email a friend and share certain SNS content or other materials. If you use this aspect of our Services we will ask you for your friend’s name, email address and/or SNS username (collectively “Friend Information”). We will automatically send your friend a one-time email. Searchmumbai® stores Friend Information for the purpose of sending such emails and improving the Services. Friends may contact us at to request that we remove this information from our database.

Cookies & Other Technologies

Our services may use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We may use “persistent cookies” to save your username and login password for future logins to the Services. We also may use “session ID cookies” to enable certain features of the Services or to better understand how you interact with the Services. You can instruct your web browser to stop accepting cookies or to prompt you before accepting certain or all cookies. If you do not accept cookies, however, you may not be able to use all aspects of the Services.

Cookies placed on your device or computer by Searchmumbai® or any third party site or service that you may access through the Services may remain stored on your device or computer until you remove them. We may also use “pixel tags,” “web beacons,” “clear GIFs” or similar means (individually or collectively “Pixel Tags”) in connection with our Services to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, often a single pixel, that is ordinarily not visible to users and may be associated with cookies on a user’s hard drive. Pixel Tags allow us to count users who have visited certain pages of the Site, to deliver services and to help determine the effectiveness of promotional or advertising campaigns.

In addition, we work with third-party companies, including advertisers, that use cookies and other tracking technologies to collect non-identifying information about your activities on our Site and Services in order to help us better understand the use and operation of our Services. These third parties may collect and analyze information about your online activities over time and across different websites when you use our Services. We do not exercise control over these third party websites or services. We encourage you to read the privacy policies or statements of the other websites and services you use.

By accepting this Searchmumbai® Privacy Policy, and by using the Searchmumbai® Services, you are consenting to permit the use of cookies by both Searchmumbai® and the third-party companies that Searchmumbai® works with.

Changing or Deleting Your Account

You may email us at with a request that we delete your Searchmumbai® Account. Accounts are terminated promptly and, except for extenuating circumstances, we will honor your request and delete your account information in no more than 30 days. We may retain an archived copy of your records as required by law or as necessary for the protection of the rights of Searchmumbai® or its users.

For instructions on changing any of your privacy preferences, accessing your information, updating your information or for any privacy or data-protection-related questions, please write to

Information Security

Searchmumbai® employs reasonable physical, technological and administrative security measures to protect the information it collects. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we use commercially acceptable means to protect the information we collect, we cannot guarantee its absolute security.

If Searchmumbai® learns of a security breach that results in the unauthorized disclosure of your Registration Information, we may attempt to notify you electronically through the Services so that you can take appropriate protective steps. Searchmumbai® may also send an e-mail to you at the e-mail address you have provided to us for a notification pursuant to this paragraph. If you wish to receive written (non-electronic) notice of any security breach, please send a request for such notice, including your physical address, to


Identity theft and the practice currently known as “phishing” are of great concern to Searchmumbai®. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your bank account ID, login password or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Links to Other Sites

Our Services contains links to other websites and online services. If you choose to visit a third party service or an advertiser by “clicking on” a third party link, you will be directed to that third party’s website or online service. The fact that we link to a website, content or present a banner ad or other type of advertisement is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use. We do not exercise control over third party websites or services.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at